PunkVerse: A Capital Signal Behind the Global Rise of Experience Assetization

2025-10-29 08:48:07 Primitive Reading

In October 2025, PunkCode — a pioneer in combining collectible culture with immersive technology — announced the completion of a new round of strategic financing. The round, led by Meridian Capital, raised tens of millions of RMB through a USD-denominated fund. The capital will primarily support the global infrastructure and expansion of PunkVerse, PunkCode’s flagship international product.

This financing marks more than just a capital event — it reflects growing market conviction in the convergence of experiential economies, digital assets, and collectible IP culture on a global scale.

The Next Chapter of Experience: Not Just Immersion, But Assetization

PunkVerse is not merely a visual innovation in lifestyle consumption; it represents a fundamental shift in how we define the role of the consumer.

In the traditional retail model, the consumer is the endpoint of value. PunkVerse flips that logic, positioning users as co-creators, asset holders, and value participants. Starting from original IP development, PunkVerse integrates XR-based immersive experiences, NFT ownership verification, and shared equity in physical retail locations to build a participatory and tradable experience asset network.

The launch of PunkVerse’s flagship store in Ho Chi Minh City, Vietnam, marked the first international deployment of this model. With a population where over 50% are under the age of 35 and a highly mature mobile payments infrastructure, Vietnam represents a natural springboard for Web3-native consumer models in Southeast Asia. The Vietnam store is not just brand expansion — it is cross-cultural proof of PunkVerse’s commercial model.

Capital as Catalyst, Capital as Signal

The lead investor in this round, Meridian Capital, is one of China’s most respected long-term investors in consumer and cultural innovation. Its thesis aligns closely with PunkVerse’s global narrative.

According to official disclosures, the funding will be allocated across three strategic pillars:

IP Ecosystem Expansion: Accelerating the development of original IPs like “Space Ape” and “Punk Ape,” while launching global artist collaborations to build a culturally resonant digital asset library.
XR Infrastructure Upgrade: Enhancing PunkVerse’s immersive systems across spatial computing, interaction design, and behavioral data modeling, enabling scalable deployment in global stores.
Global Distribution & Governance Framework: With Vietnam, Singapore, and Dubai as anchor markets, PunkVerse will establish a distributed network of “experience-as-asset” stores, complete with participatory ownership, DID-based identity systems, and cross-market operational standards.

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